New Balance Athletic Shoe, Inc. (NB), better known as New Balance, is an American footwear manufacturing company based in the Brighton neighborhood of Boston, Massachusetts, USA. The company was founded in 1906 as "New Balance Arch Support Company", in 1972 it was acquired by the Greek-American Jim Davis and is one of the largest manufacturers of sports shoes in the world. With Warrior Sports, it also has a subsidiary company that manufactures equipment for ice hockey and lacrosse.

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