Ideas can come from anywhere, and for Mario Poletti Polegator, the inventor of Geox shoes, inspiration struck when he was walking the streets of Nevada. Suffering from the intense heat, he pierced the soles of his shoes with a knife. a genius idea, which he brought back to the atelier in Italy where the concept was refined and perfected. After trying to sell the prototypes to several large companies, he decided to start his own brand in 1995 and cultivate and develop his innovative idea. With boundless determination and perseverance, the "breathing shoe" won the recognition it deserved and now Geox is one of the biggest shoe brands in the world. This success is built on a solid foundation… that is literally under our feet! The patented Geox sole incorporates a special membrane that lets the foot breathe while remaining resistant to external moisture! With a focus on comfort and flexibility, soft materials and ergonomic design, Geox also has its finger on the pulse of fashion with stylish and casual designs for the whole family. Handmade from quality materials, Geox shoes combine well-being and beauty like no other brand on the market.

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